Discovery and My WorldWhile searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def, clicked on one of Bieber's 2007 videos by accident. Impressed, Braun tracked down the theater Bieber was performing in, located Bieber's school, and finally contacted Mallette. Mallette was reluctant because of Braun's Jewish religion; she remembered praying, "God, I gave him to you. You could send me a Christian man, a Christian label! ... you don’t want this Jewish kid to be Justin’s man, do you?”[15] However, after praying with her church elders and receiving their encouragement, she permitted Braun to fly Bieber, then 13, to Atlanta, Georgia, to record demo tapes. A week after arriving, Bieber sang for R&B singer/songwriter Usher.[21] Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher. Justin Timberlake was also reportedly in the running to sign Bieber, but lost the bidding war to Usher. Usher then arranged an audition with Antonio L.A. Reid of Island Def Jam Music Group, who signed Bieber to Island Records in October 2008 (resulting in a joint venture between RBMG and Island Records). At that point, Bieber and his mother moved to Atlanta temporarily, also the home of Usher and Braun, to record and get counseling from Braun.[9] Braun became Bieber's manager.
Bieber's first single, "One Time", was released to radio while Bieber was still recording his debut album.[23] The song reached number 12 on the Canadian Hot 100 during its first week of release in July 2009,[10] and later peaked at number 17 on the Billboard Hot 100. During fall 2009 it had success in international markets. The song was certified Platinum in Canada and the US and Gold in Australia and New Zealand. Bieber's first release, an extended play entitled My World, was released on November 17, 2009. The album's second single, "One Less Lonely Girl", and two promo singles, "Love Me", and "Favorite Girl", were released exclusively on the iTunes store and charted within the top forty of the Billboard Hot 100. "One Less Lonely Girl" was later also released to radio and peaked within the top fifteen in Canada and the U.S., being certified Gold in the latter.[24] My World was eventually certified Platinum in the US and Double Platinum in both Canada and the UK. To promote the album, Bieber performed on several live shows such as mtvU's VMA 09 Tour, European program The Dome, YTV's The Next Star, The Today Show,[30][31] The Wendy Williams Show, Lopez Tonight, The Ellen DeGeneres Show, It's On with Alexa Chung, Good Morning America, Chelsea Lately, and BET's 106 & Park with Rihanna. Bieber also guest starred in an episode of True Jackson, VP in late 2009.
Bieber performed Stevie Wonder's "Someday at Christmas" for U.S. President Barack Obama and first lady Michelle Obama at the White House for Christmas in Washington, which was broadcast on December 20, 2009, on U.S. television broadcaster TNT. Bieber was also one of the performers at Dick Clark's New Year's Rockin' Eve with Ryan Seacrest on December 31, 2009. Bieber was a presenter at the 52nd Grammy Awards on January 31, 2010. He was invited to be a vocalist for the remake of We Are The World for its 25th anniversary to benefit Haiti after the earthquake. Bieber sings the opening line, which was sung by Lionel Richie in the original version. On March 12, 2010, a version of K'naan's "Wavin' Flag" recorded by a collective of Canadian musicians known as Young Artists for Haiti was released. Bieber is featured in the song, performing the closing lines.