Looks like Justin Bieber has world domination at his fingertips! Since launching his One Less Lonely Girl nail polish collection for Nicole by OPI exclusively at Walmart weeks ago, all six of the line’s launch colors have sold out at more than 3,000 stores nationwide.
“A lot of [Justin's] songs are about making girls feel good,” Suzi Weiss-Fischmann, the brand’s executive vice president and artistic director, says to PEOPLE of the collection’s chart-topping popularity. “He sees that nail polish really makes girls feel good.”
In addition to more conservative shades, “there’s some glitter and shimmer,” she says, but adds that just like Justin’s ‘tween-to-mom audience, “There’s something in the One Less Lonely Girl collection [for] anybody.”
Despite in-store sell-outs, Beliebers can still get their hands on Justin’s $9 polishes online atwalmart.com–and the superstore is currently restocking in locations coast-to-coast. Other retailers will pick up the collection (which will expand to 14 colors) in February.
source:stylenews.peoplestylewatch.com